Voting intention methodology

Whitestone Insight interviewed 2008 GB adults online between 1st and 2nd July 2024, of whom 1427 gave a voting intention.

Data were weighted by 2019 past vote and by expressed likelihood to vote, with respondents being asked the voting intention questions if they selected a likelihood of 5 or above (on a scale of 1 to 10). A likelihood of 5 was given a weighting of 0.5 up to a 10 given a weighting of 1. 

Any respondent who said 'don't know' at first time of asking voting intention was then asked again as if it were a legal requirement to vote. 'Don't know' was still given as an option. Any remaining 'don't knows' at the second time of asking were excluded from headline voting intention.

For more information on how we calculate voting intention, please contact Lachlan Rurlander: lachlan@whitestoneinsight.com